Feb 25
Olivier LacanEvents
While driving back from FOWA Miami 2010, Andrew and I had an another sudden jolt of creativity and decided to improvise (keyword) a “roadcast” about life, technology, and the web. It’s called Yeehaw Junction and the first episode will appear in the Roadcast section of this site very soon. We’ll definitely keep writing articles, but I think the show can spark some really interesting discussions between the both of us, and hopefully with you guys.
Feb 22
Olivier LacanEvents
On paper, the first day of Carsonified’s Future of Web Apps conference in Miami looked like foreplay to the main conference course on Tuesday. The windy grey weather made it a much more intimate experience than I would have thought. Strolling around the Nikki Beach Club we (the informal Full Sail delegation) first didn’t find it very easy to break the ice with the many industry folks hunting around for undercooked burgers. But after a much needed nap, the atmosphere had shifted quite a bit and people were starting to break into smaller groups. My camera helped me open up a lot of conversation that started on the beast (a 5D Mark II, yes I’m a lucky bastard) and quickly shifted to web talk.
The guys at the Amazon booth had setup a Ninja Coder challenge on a white board and were asking people to solve different programming problems in the most efficient manner. At first it seemed like a fun little game (all geekery considered) to win little Ninja action figures and get conversation started but it ended up (at least for Andrew) into more serious talks of potential jobs at Amazon based on the problem solving capabilities people demonstrated while solving the challenges. I remember hearing about Google using similar methods (on a different scale and level of difficulty) to recruit top engineers and computer science majors.
When we came back to the event at around 4PM we had another discussion with some of the Amazon guys and answered many of their questions on Full Sail University’s Web Design and Development program. Their interests seemed peeked by the curriculum and the unusual schedules. We basically did what a Full Sail rep should have done (after all, the conference is only 4 hours away) if they had the foresight of sending someone. Surely FOWA isn’t close to the scale of SXSW or maybe even An Event Apart but it takes places right here on the school’s doorstep with some big companies represented (Yahoo, Paypal, Amazon) as well as smaller studios from Florida who seemed interested by the multi-faceted curriculum.
We (Andrew Smith and I) then talked to Taylor Gaw from Arc90 — authors of the great Readability bookmarklet — a Full Sail alum who now lives in New York city and was also interested in knowing how the school was evolving and what we were learning.
For a few minutes we jealously eyed the group surrounding Dan Benjamin (Hivelogic) who recently created his own broadcasting network at 5by5.tv where he produces a set of high quality podcasts. Most of them are industry related like The Conversation and The Pipeline where Dan interviews very interesting folks like Jeffrey Zeldman, Ryan Carson (whose company organizes FOWA among other great events) and Jason Fried from 37Signals (Basecamp). If you aspire to work on the web, for the web or with the web, these should all be household names. It doesn’t mean their word is Gospel, but simply that what they say, think or do matters — and that it should make you think.
And if there needed to be another proof that social networks play a crucial part in this industry, Andrew made me realize that in the small circle surrounding Benjamin, there was another familiar face I had discovered while becoming addicted to Gowalla in Orlando. I introduced myself to Gregg Pollack as “his arch-nemesis” since he’s involuntarily the person who made me realize how potent the mix of game mechanics and geomapping in Gowalla was. When I started playing in late 2009 it seemed like “checking in” where you actually were planning to spend some time was the only way to “play” Gowalla and it was hard then to see the addictive potential of the game. Understandably, most people go to the same places everyday: home, work, lunch, work and home again with some occasional detours here and there. But never anything very adventurous. When I first noticed the number of stamps Pollack had collected, it helped me realized there was another dimension to that game, something that could incentivize a crowd enough to have it create your database for you. Indeed Gowalla doesn’t ask business and locations to create their virtual equivalents, it simply lets thousands upon thousands of busy little ants do a relatively far less daunting task themselves. And at the end of the road, Gowalla can use the road that was paved by their users to create partnership with some of the businesses that were indexed in the process. This whole Gowalla business requires a essay of its own, but in the mean time you can accounts of my early dwellings in the realm of Gowalla here and there.
We ended up talking quite a lot about Gowalla with Gregg and his Envy Labs partner Nathan Bibler and little about their own company, how they were trying to favor local hires. It’s great to see that even in a city that doesn’t have a reputation for web edginess, there are still companies like Envy Labs producing quality websites and applications. And unsurprisingly, you may see a lot of them roam around Gowalla in Orlando.
One of the most surprising discussions we had was with Aalap Parikh of Paypal X (their developer network) who explained to us with a lot of insight and a great dose of passion how the future was in wallet-less payments and how business big or small could use the brand recognition and trust associated with Paypal to power third-party apps using unconventional payment methods like split-payments. Andrew and I stumbled on a few great ideas while talking with Aalap and I asked him a few questions about Square who seems to be a logical competitor in the small business transaction arena. While not handing out a definitive answer, he explained to us how the future was probably less favorable to a solution that tries to make old physical methods of payments (like credit cards) relevant again but instead chooses to use new, simpler and more secure tools. And while the elegant solution that Square provides to business owners today still appeals to me, I had to admit that it certainly wasn’t future-proof.
I didn’t expect a chat with Paypal to leave me more inspired than any other conversation we had on this first day, but it surely did and it’s only one of the reasons why this new edition of FOWA seems to be up to a great start. Tomorrow I will try to touch on the concepts explored through the many conferences scheduled for tomorrow. For now, back to bed.